Visual Marketing -Infographics and mindmaps cater to the visual appeal online and have become very popular. What exactly are these?
Wikipedia defines these terms as such:
Infographics are “graphic visual representations of information, data, or knowledge” (for an example, visit: http://en.wikipedia.org/wiki/Information_graphics).
Mindmaps are, “diagrams used to represent words, ideas, tasks, or other items linked to and arranged around a central key word or idea.” (for an example, visit: http://en.wikipedia.org/wiki/Mindmaps).
What’s so great about infographics for your business marketing is that such graphics can easily become viral when you allow your readers to share it with others in their social networks. As discussed earlier, social media buttons are great to add to your websites. They become even more important when you post content on your site with the goal to gain maximum exposure. The easier you make it for users to share your infographics and other content, the more likely they will share.
To become worthy of something that people would want to share, your infographics and mindmaps should be very useful and present itself as a helpful guide for readers. Infographics especially should offer eye-catching graphics and appealing colors. Mindmaps should be easy to follow, and again, it should serve as a useful purpose and guide.
Infographics and mindmaps can also be used to add value to information that you’re already selling. They make perfect bonuses and make the perception of value higher for your products.
There’s a few helpful resources online for creating your own infographics and mindmaps. If however, such a project is not something you want to take on, remember that you can always outsource it.
Here’s a few resources you might want to consider:
http://dailyinfographic.com (find ideas for infographics)
http://www.infographicsshowcase.com (ideas for infographics)
http://visual.ly (infographic creation tools)
http://vizify.com/tweetsheet (use your Twitter activity to create an instant infographic)
https://bubbl.us (create colorful mindmaps)
http://www.wordle.net (create visual word cloud)
http://www.snapfiles.com/get/FreeMind.html (mindmapping software)
http://www.snapfiles.com/featured/521760-112987.html (create mindmaps and diagrams)
Visual Marketing Creating Videos and Slideshows
By creating videos and slideshows for your products, you can show people what you offer instead of just telling them. And that goes a long way in getting them to actually buy, which is the end goal.
You have some options when creating videos. You can present your products in the video, showcasing what you have. Or you can put yourself on video and let your prospective customers see you, thereby instilling trust and familiarity. That also helps in converting them to loyal customers.
Do you enjoy watching others on video and hearing their message? Does it give you a better sense of who they are and if you can trust them? Translate that to your own market and give them the same sense of reassurance by using videos in your marketing.
YouTube is the second largest search engine today. With so many visitors coming to YouTube, it makes sense that you should be promoting your business there.
Some useful resources:
http://www.photoshow.com/home/start
Visual Marketing Using Photos and Images
Using photos and images in your marketing efforts can add an extra “punch.” You have most likely heard the expression “a picture is worth a thousand words,” meaning that a picture can convey a message better and quicker than trying to do it with lots of text/words.
The same is true with your marketing. Adding photos to your articles, website or sales pages can help you get your message across. For example, let’s say you are selling a baby toy that has the potential to keep a baby happy for a long time. You can use words to tell about it, which is fine, but when you add an image of a happy baby holding the toy and smiling from ear to ear, you have just won over your audience.
People are so busy today, that most don’t have time to read a lot of information about a product. A picture can catch their interest instantly and encourage them to read some of the text written about the product. Images can make the difference between someone staying on your website long enough to find out about what you are offering, or clicking away when they see a mound of text that they don’t have time to read.
When you use images, instead of just hearing about something, now your market can “see” it. If you’re selling a product, try to show a photo of it being used by someone. If you’re selling a lifestyle, show some images that produce the emotion you are attempting to sell. For example, if you’re selling the freedom and flexibility of working from home, show people who are relaxed and happy.
Make sure your images are clear and professional looking. If you have a good camera, you can use some of your own photos if they fit the situation. If not, go to stock a image website and use some of theirs. Here’s a listing of some free image websites:
Free photo resources (be sure to read and follow the terms of use for each resource.)
http://aarinfreephoto.com/
http://www.dreamstime.com/free-photos
http://www.freedigitalphotos.net/
http://www.freefoto.com/index.jsp
http://www.freeimages.co.uk/
http://www.freemediagoo.com/
http://www.freestockphotos.com/
http://office.microsoft.com/en-us/clipart/default.aspx
http://www.sxc.hu/
Pinterest, a photo sharing website, has become very big lately (pinterest.com) You can upload some of your images there and link them back to your website, giving you another way to let others know about your business.
If you don’t mind paying for some great images, try istockphoto.com – they charge for their pictures but the quality is very good.
If you need to resize your photos quickly, you can use http://www.resizeyourimage.com or http://www.webresizer.com. For other basic photo editing you can use http://fotoflexer.com/. For extra professional touch ups to your photos you can use a graphic editor such as Photoshop (quite pricey) or Gimp (a free version). Utilizing photo software may require a learning curve, but well worth it. If you’re not already, start using images in your marketing efforts!
Visual Marketing Creating Visual Tutorials
Many people are visual learners. Offering “how to” information in step-by-step visual tutorials makes your information easier to understand and engages the reader in the overall process of using the information that you’re offering them.
A couple of useful ways to teach visually are:
Hand drawn Illustrations – Hand drawn illustrations have become quite useful online. Although they’re not equal to the fancy graphics created by graphic designers, they sort of give viewers the feeling of a “classroom setting”. A few resources you can use are: http://flockdraw.com/ and http://www.scriblink.com/ , http://sketchcast.com/
Using hand drawn illustrations is perfect if you’re positioning yourself as a “teacher” with eager “students” who desire to learn information you have to offer. You can easily demonstrate a few simple points without taking time to create fancy graphics. This is a more casual approach to offering visual stimulation without a lot of drudgery and expense.
Screenshots – Screenshots are another way to create visual tutorials. Screenshots are simply “snapshots” of your computer screen or browser. This is particularly useful for teaching others the more “technical” side of things that are computer or software related. You can take several snapshots and then create an informational step-by-step tutorial. You can also record your screen as you move from process to process. This is great for creating tutorial videos to share.
Here’s just a few helpful resources for Visual Marketing:
http://wisdom-soft.com/products/screenhunter_free.htm
DuckCapture http://www.ducklink.com/p/free-screen-capture-tool/
Jing http://www.techsmith.com/jing-features.html
Microsoft’s Snipping Tool
http://windows.microsoft.com/en-US/windows7/products/features/snipping-tool
Screenshot Captor http://www.donationcoder.com/Software/Mouser/screenshotcaptor/
Snap Draw http://www.crossgl.com/asc_overview.htm
*Screenbird http://screenbird.com/ (record your screen for a video tutorial)